BAADR is a free application designed to change the environmental behaviours of Abu Dhabi adults and the youth and put them at the forefront of driving positive change, according to authorities. Available to download for free on the Apple Play Store and to be released on Android at a later date, BAADR is the first app in the UAE to offer incentives for environmental actions with more than 20 tasks to choose from.

I created the full social media brand look and feel by using the logo and brand book only. I conceptualise the apps objectives through grpahics images and its bilingual messages.